A Smart Idea

I've noticed more and more places that have complementary bottled water are branding that water with their name. This strikes me as ingenious, since typically one might carry a bottle of water around for several hours, and, in doing so, unwittingly serve as an advertisement for the company giving out the water. This seems to be a win-win situation, really, since the customer appreciates the water and the company appreciates assistance in “spreading the word.”

Ultimate Electronics use to give out complementary water, but ceased when they ran into financial difficulties. They seemed to be a bit ahead of the curve on the whole complementary water idea, at least around here. Maybe they should try again, but this time use private label water. it might just work a bit better for them.