Rage Against Raging Cow

By Tim Butler | Posted at 6:24 PM

It seems the folks at Dr. Pepper, the people that thought up the idea of taking the words “under God” out of the Pledge of Allegiance on their cans (although sadly, e-mail rumors attack Pepsi for that instead), are at it again. This time, they are offering non-monetary payment to popular bloggers who promote the new Raging Cow flavored dairy drink without noting that they are being “paid” for doing so.

I Support The Raging Cow BoycottThis is just plain stupid and a case of “astroturfing” at its worst. As such, while I probably wouldn't be that interested in Raging Cow anyway, I am still happy to officially mark myself as a member of the bloggers against Raging Cow. Let's let Dr. Pepper know its wrong to attempt to create an artificial grassroots community, especially by buying off blogs, known to be, as Doc Searls noted, an escape from this kind of stuff.


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