Kevin Hartwig has another really interesting piece over on the Sakamuyo Network. In it, he notes the over-emphasis of numbers in today's Church. I think he strikes on something that can be expanded to an even larger concept: placing goals ahead of the Gospel and of the Church body.
Too often, it seems, we are so worried about the goal, the means really do seem justified. However, the church should be careful not to alienate or hurt members on the way. At my church, during Stewardship month (November) we often use a plan and sermon series known as We are Family. That's important… we are family, and we shouldn't ignore that fact when working on stuff.
Whether its raising money, or finding new ways to promote the local church, we should insure that our attempts don't tear apart the existing family in an attempt to “adopt” new members. While no one would intentionally do this, it is something that still happens way to often.