Is a Super Bowl Ad Worth It?

By Timothy R Butler | Posted at 3:17 PM

I’ve been seeing a lot of Christians questioning the He Gets Us ads as a waste of money. Please check out the ministry before jumping on that bandwagon. It isn’t about a 30 or 60 second commercial. It is about the follow up those commercials encourage. The people talking and the people going to the web site, asking for prayer or asking for help finding a church. Those prayer requests and questions are passed on to a local church volunteer (including a group of us at Little Hills Church).

At Little Hills, we have meaningful opportunities to pray for people and encourage them in Jesus’s love every week as a part of this ongoing effort, of which the Super Bowl ads were just a small part. And thanks to the generous donors who paid for He Gets Us, little churches like us don’t have to pay anything in this process — they just ask us to receive those prayer requests and questions and share Jesus with people looking for Him.

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