Is a Super Bowl Ad Worth It?

By Timothy R Butler | Posted at 3:17 PM

I’ve been seeing a lot of Christians questioning the He Gets Us ads as a waste of money. Please check out the ministry before jumping on that bandwagon. It isn’t about a 30 or 60 second commercial. It is about the follow up those commercials encourage. The people talking and the people going to the HeGetsUs.com web site, asking for prayer or asking for help finding a church. Those prayer requests and questions are passed on to a local church volunteer (including a group of us at Little Hills Church).

At Little Hills, we have meaningful opportunities to pray for people and encourage them in Jesus’s love every week as a part of this ongoing effort, of which the Super Bowl ads were just a small part. And thanks to the generous donors who paid for He Gets Us, little churches like us don’t have to pay anything in this process — they just ask us to receive those prayer requests and questions and share Jesus with people looking for Him.


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