The Problem with Trade Shows

Scott Stein writes for CNet:

Apple, the 800-pound gorilla of the industry, never has an official presence at shows like CTIA (mobile), CES (consumer electronics), and Computex (PCs). But if you read between the lines of the press conferences and press releases, every company at those shows is implicitly talking about — and reacting to — the latest Apple gadgets, new or anticipated.

And now, as we approach the annual E3 trade show, the focus naturally turns to Apple's role in the video game industry.

Naturally.