Amazon and the Case of the Copy Cat

An interesting little story on copy cat books in the Amazon book store:

Until recently, if you had typed “Steve Jobs Isaac” into the online retailer's search box, the first choice that popped up wasn't the best selling book by Walter Isaacson, but instead one with the same name and a similarly sounding author, Isaac Worthington. The book appears to be selling, even though Amazon's one reviewer gives the book a single star and calls it a “poorly produced pamphlet.” Presumably, Worthington's book is based on exclusive interviews with Jeve Stobs.