Amoco is Dead, Long Live Amoco

Reuters reports:

Some BP gas station owners in the United States want to drop the BP name and return to the Amoco brand to recover business hit by public anger over the Gulf of Mexico oil spill disaster.

I predicted this some time ago, but failed to post it online. Too bad. I do expect BP will pull a Worldcom and rebrand with their less tarnished, previously subsumed and retired brand sometime in the next year or two. I wouldn't expect it in the next couple of months, though. Doing it too soon would risk dragging the Amoco name into the mud, or in this case, oil.