The Humane Pin has died and HP has killed it. The burial of last year’s tech darling, DOA as its concept was from the get-go, isn’t that important in itself, but continues the troubling trend of things we buy dying unnatural deaths.

Apple created a lot of stir with the advertisement for its new generation iPad Pro. The shocking video shows a huge variety of things we love, including musical instruments and artistic tools, being crushed by a cold, dark metal press. Is Apple admitting its apocalyptic agenda?