Om Malik argues that Bezos is the inheritor to Steve Jobs’s crown. I agree. Not because Bezos has copied anything Jobs did, but because he has not. What he’s done that is Jobs-like is doggedly pursue, year after year, iteration after iteration, a vision unlike that of any other company — all in the name of making customers happy.
The jury is still out on whether the new Kindle Fires can be the first real competitor to the iPad. But, Amazon already has the only alternative vision to Apple's that is compelling on its own right. The expansion of Prime makes it easier and more enjoyable simply to go to Amazon for everything. If Amazon can get the Kindle Fire software to be mature enough to stand up to iOS, I wouldn't want to have to compete with Amazon.