Apple Targeting to Kill Ad Networks' Targeting?

By Tim Butler | Posted at 16:19

Peter Kafka writes,

As I understand it, Apple is arguing that [iPhone and iPad] app makers can’t pass along information that incorporates each phone’s “unique device identifier” to ad networks and measurement companies.

This doesn’t expressly prohibit ad networks from selling ads, but it prevents them from selling targeted advertising, which is close to the same thing when it comes to mobile devices. The same problem would plague analytics companies, which might be able to compile very broad usage info about apps, but little else.

Nonsense. Your computer's web browser doesn't offer a unique hardware serial number to every web site either. Back in the late 90's when it looked like we were headed into such an invasive privacy situation with Intel's PSN (Processor Serial Number) system, people were rightly outraged and the system died a quick death.

An IP address, or in the case of an application in which a user logs into an online service (e.g. Facebook), the user's login and associated profile, are more than enough targeting data to create useful analytics. This seems to be a part of Apple's continued attempt to differentiate its practices from Google's. As Gruber observed recently,

I detected one other veiled insult against Google during the event — Jobs’s emphasis during the multitasking segment about how seriously Apple values the privacy of iPhone users, with regard to data and location information. In the way that the standard knock against Apple is that they maintain too much control over the App Store, the standard knock against Google is that they don’t value user privacy. Jobs’s message: You can trust Apple.

I expect Apple to continue to play up this theme as its war with Google escalates.

Re: Apple Targeting to Kill Ad Networks' Targeting?

Extremely intriguing web journal. Alot of web journals I see nowadays don”t generally give anything that I”m keen on, however I”m most definately intrigued by this one. Recently imagined that I would post and let you know. buy website traffic

Posted by _ AsharSeo - Jan 31, 2018 | 11:48

Re: Apple Targeting to Kill Ad Networks' Targeting?

Embroidery Digitizing Service; we convert jpg to embroidery file. We know how to digitize with low

stitch count. Save stitches, Save Money. We specialize in all embroidery techniques; small letters

digitizing, 3D embroidery digitizing, Applique embroidery digitizing, and others. 24-Hrs Turnaround.
Company: Excellent Digitizing LLC
Address: 10685-B Hazelhurst Dr. Suite 13006
City, State, and Zipcode: Houston, TX 77043
Phone: 903-951-5259
Vector graphics

Posted by robinjack robinjack - Feb 5, 2018 | 13:09

Re: Apple Targeting to Kill Ad Networks' Targeting?

Nice knowledge gaining article. This post is really the best on this valuable topic.

Posted by _ AsharSeo - Feb 11, 2018 | 8:10

Re: Apple Targeting to Kill Ad Networks' Targeting?

I am continually amazed by the amount of information available on this subject. What you presented was well researched and well worded in order to get your stand on this across to all your readers. backlinks for my website

Posted by pirumun pirumun - Feb 18, 2018 | 18:12

Re: Apple Targeting to Kill Ad Networks' Targeting?

A debt of gratitude is in order for the blog entry mate! Keep them coming… Second home

Posted by robinjack robinjack - Feb 19, 2018 | 18:23

Re: Apple Targeting to Kill Ad Networks' Targeting?

These are very inspiring – reminds me again that i must sort out something a bit more special for my own blog! I particularly like Brian jeremys design. Good post, thanks. recommended you read

Posted by pirumun pirumun - Mar 18, 2018 | 7:15

Please enter your comment entry below. Press 'Preview' to see how it will look.

Sign In to Your Account
User Name:
:mrgreen: :neutral: :twisted: :arrow: :shock: :smile: :???: :cool: :evil: :grin: :idea: :oops: :razz: :roll: :wink: :cry: :eek: :lol: :mad: :sad: :!: :?: